Max Sanderson is a designer, photographer, blogger and artist or total package if you ask MSF. What can't this man do you ask? We're scratching our heads ourselves: he designed, styled and photographed this shoot for his label Fallen Woman that Melbourne Street Fashion can bring you exclusively on these pages. Yes, you do want to read more....

MSF: What makes Melbourne special?
MS: In my opinion Melbourne is the most beautiful, vibrant, unique and interesting city in the country.
The European feel, cafe culture and relaxed atmosphere really makes the city what it is. Melbourne fashion has it's own strong identity, it isn't afraid to trying new things and being independent, thats why I love Melbourne fashion and art culture so much.

MSF: What were you like as a child?
MS: I was always a bit dorky, obsessed with lego, always building new creative things and taking adventurous endeavours with a vivid imagination. Eccentric and outgoing, secretly listening to Kylie Minogue on cassette in my bedroom!

MSF: If you could be on the cover of any bands CD/LP who would it be and why?
MS: Roisin Murphy, Overpowered. It is a fabulous album, so full of life and energy. The perfect music to get ready to every morning!

MSF: Magazines or Blogs?
MS: I think both have a lot to offer and they both provide the market with different things. Blogs have immediacy, they are always reporting on the latest, often as it happens. Frequently updated, easily accessible and of course, free.

Magazines often provide more in depth articles, with more than just a report or review, they are concise, jam packed and portable. As wonderful as blogs are and what they can offer, I don't think people will ever get sick of the comfort of a nice magazine.

MSF: Vanilla or Chocolate?
MS: Chocolate because its the best!

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Bio:

Originally I was only interested in fine art and photography, and have always been an extremely creative person.

I have been sewing since an early age and have always been very passionate about fashion, however, I never thought I would be able to design my own clothing line.

My label, Fallen Woman only truly came together as a label at the beginning of 2010, although it has already developed into a small collection. The pieces are predominantly targeted at a menswear market, however I don't believe in rules and the pieces are unisex, thats a view I tend to have about most fashion.

I have been passionate about photography for year, I work in a fashion/editorial style, employing hard flash to give the raw, urban and hard edge aesthetic that I love. I am inspired by the work of David LaChapelle, Horst p Horst, Bill Henson and the add campaigns of Vivienne Westwood, Lanvin and more locally, Trimapee.

I hope that in years to come Fallen Woman will be stocked in boutiques around Melbourne and perhaps a flagship store...one day.