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Welcome to Smith St, Collingwood
  Smith St, Collingwood - or Fitzroy, depending on which side of the road you’re standing on - could best be described as a vagabond’s paradise. A slightly rough-around-the-edges little sister to Brunswick St and perpindicular to darling sweetheart Gertrude St; the strip offers a younger variety of diversity, rebellion and grunge that these others grew out of years ago.

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ELLERY: Paging Dr. Strange?
  Few Aussie designers have hit the high-end in such a short amount of time as Kym Ellery has managed to accomplish. Since debuting in 2007, her label self-titled label Ellery has endeared itself the highest of credentials – think Vogue, Russh, and Harper’s – with sharply luxurious tailoring, ornate design touches, and a very distinctive variety of high-end S.E.X. A.P.P.E.A.L.

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The Verdict on Fashion Collabs
  It’s a bit ironic when labels which were previously considered lame suddenly become ‘cool’ by slapping the face of an up-and-coming celebrity onto their latest swing tag. One must always wonder if the collaboration - which usually only tends to get bigger and bigger with each new season – is truly genuine.

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Featured Shop

Here at the Rude Health Garment Shoppe, we like to think we know what our customers want: striped Marcel Marceau jumpsuits, felt brains in baby food jars, hooded scarves, unisex jewellery, silk high-waisted knickers, polka dot prom dresses, hand crafted mini drumkits and above all, free chocolate. We are proud...

Limedrop, Donna Sgro, The Encouragement Award, Toddy, Hot Couture, One Hundred Years, Heidi and Seek, Peta Pledger, Hopeless Hotel, Does...


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